You probably already know what is Customer Lifetime Value (CLV) and why it's such a CRITICAL metric for your membership site business. Yes?

And I'm guessing, you also know that membership sites (even though it has the word membership in it) is NOT just for "subscriptions".  You can offer all sorts of products such as one-off, free trial, paid trial, payment plans, freebies and recurring subscriptions from your membership site. Yes?

So my question for you is:

1. How many of you track your CLV/LTV?
2. Did you know that CLV formula for one-off products (and payment plans) is completely different from subscriptions?
3. Do you know why most membership plugins don't offer this stat in their dashboard?
4. Did you know that there are 4 key variables (such as average order value, purchase frequency, etc) that you need to calculate before you can even get to CLV for your one-off products? Do you know how to calculate these variables?

It's surprising that no one has talked about these differences in detail and clearly explained the steps/formula to calculate it for different types of products.

But that was until now...

I've just released a new episode of Membership Site Lab (Episode #27) where you'll find answers to all of these questions, and I think I've explained it better than anyone else had done before :-). In this episode, I've broken down the CLV calculation (for one-off products and payment plans) into smaller, easy-to-understand, digestable chunks and explained each component used in the calculation in detail.

Take a listen and let me know your thoughts.

Be sure to look for "Membership Site Lab" (3 words) in your fav podcast app and subscribe so you won't miss any future episodes!

Don't miss any future episodes!