Presentation matters! No matter how great your content is, if the layout is ugly, you are going to have harder time getting people to consume your content.

So I got my design team to spruce up the dull/boring default design of my course pages and I love what we were able to achieve! And the good news is... lab members (annual or lifetime members) will have exclusive access of my css files / templates that they can update to match their theme/colors!